About Us

Son of Bob was founded over 25 years ago by Giles Rotheram, we’ve grown into a trusted global partner for emerging and established fashion labels alike.

With deep-rooted expertise in wholesale, consultancy, and distribution, we help brands navigate an ever-evolving international fashion landscape. What sets us apart:

  • Decades of Industry Experience
    We’ve worked with renowned global brands such as Ralph Lauren, Tommy Hilfiger, NA-KD, Edikted, Musto, and French Connection.
  • Tailored Strategic Guidance
    We work collaboratively with our partners to shape their vision and develop actionable, market-specific strategies.
  • End-to-End Logistics Solutions
    Seamless warehousing, distribution, and fulfilment services to support efficient operations and scalable global growth.
  • Curated Brand Portfolio
    A refined selection of men’s and women’s fashion and lifestyle labels with strong international appeal.
  • Responsive Stock Support
    Flexible NOS replenishment and 2–6 week lead times for SMUs to help brands stay agile and in demand.
  • Sustainability Commitment
    We champion responsible fashion and support brands that align with ethical and sustainable values.
  • Own-Label Production Capabilities
    Exclusive partnerships in China, Turkey, Morocco, and Bangladesh offer opportunities to develop custom own-label products with confidence.

At Son of Bob, we combine global perspective, local expertise, and a personalised approach. Whether you’re entering new markets or scaling your presence, we’re here to help you grow with purpose and impact.

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