About Us

Welcome to Son of Bob, a distinguished fashion consultancy based in London. Led by Giles Rotheram, our owner with over 25 years of experience in wholesale and consultancy, we partner with both emerging and established fashion brands. Our expertise and insights help navigate the dynamic industry landscape.

What sets us apart:

  1. Extensive Industry Experience: Working with renowned brands like Ralph Lauren, Tommy Hilfiger, NA-KD.com, Edikted.com, Musto, and French Connection.
  2. Personalized Approach: Collaborative efforts to shape clients' vision and develop tailored strategies for success.
  3. Integrated Logistics Support: Offering seamless warehousing, distribution, and fulfillment services to enable efficient operations and scalable growth.
  4. Curated Brand Portfolio: Inspiring collection of men's and ladies' international fashion and lifestyle labels.
  5. In-Season Stock Support: Proactively collaborating to offer NOS replenishment and expedited 2-6 week lead times on SMU's.
  6. Ethical and Sustainable Focus: Commitment to promoting sustainable practices and supporting brands that align with responsible fashion.
  7. Own-Label Production: Exclusive partnership opportunities in Turkey, Morocco, and Bangladesh to produce bespoke own-label products.

At Son of Bob, we take pride in delivering expertise, a personalised approach, integrated logistics support, and the potential to create your own-label collection. Let’s collaborate to establish your brand in a specific market or need guidance to thrive in this competitive industry, we are dedicated and trusted partner.